IICL-Lab (Intelligent innovation and cognition lab) is directed by Dr Yuan Yin.  It is a world leading Lab in design and interaction, studying interactions between people and technology, understanding human innovation process using physiological equipment, developing innovative devices for future, and working collaboratively with the research community and industry.

Staff and researchers in IICL-Lab works in a diversity of areas including Design cognition, Human-computer interaction, Brain science, User Experience Engineering, and product design.